Shopping Tips

May 3rd, 2010 | Author: joszkyxaqwa

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Because online stores are less inclined to encourage users to "window shop" for new products, Apple is trying to do Web shopping experience less "sterile and isolating" and encourage consumers to spend more money.

The new patent application from Apple unveiled this week, titled "Better Online Shopping Atmosphere," notes that while online stores have some advantages over physical stores, such as search capabilities and is available 24 / 7, also have a number disadvantages. Besides being a smaller environment than a brick-and-mortar location, customers are less likely to "dwell" while looking at a product and therefore could spend less money than one who shops in a physical store.

Apple aims to enhance the experience by adding a social element to an online marketplace. This could be done by tracking what part of the store and what specific products other clients are in. This information could be transported to a shopper by displaying a human-shaped icon that represents what is popular on the site at the particular moment time.

The system could offer up real-time statistics that provide customers with information such as how many people viewed an item that particular day or how many nearby shoppers are currently looking at this product. Users can also track nationwide and global statistics to see what customers in specific countries or bought.

The application describes a shopper, "Alice", as seen on productivity software in an online store. By hovering the mouse over her product is Alice presented with the number of people currently looking at software and the percentage of people throughout the site with this product in their shopping cart.

Alice's personal history could also be traced, showing products that consumers with similar viewing interests, or recommend keywords based on her viewing and buying habits, compared to other customers.

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