How To Get FaceBook fans

December 1st, 2010 | Author: wlomvy

Property Developers Paralimni Cyprus

Table of Contents excerpted from the full December 2010 Edition

Building Your Brand through Facebook Pages

The Profile Page – A Walk-Through
Facebook Pages and Public Profiles
Strategy: 4 Reasons Why Marketers Should Choose Pages Over Groups
Strategy: How to Promote Your Page in 6 Steps
10 Key SEO Strategies Every Facebook Page Owner Should Know
Vanity URLs for Facebook Pages
SMS Subscription Service for Pages
Adding Custom Modules to Your Page

Growing your Facebook Page Audience

The Basics of Status Updates for Pages
Increase Engagement and Insight through Status Tagging
How to Grow Your Page’s Audience through Page Invitations
How to Grow Your Page’s Audience through Fan Badges
Demographic Targeting for Status Updates
Updating Facebook Page Status Via Text
Receive Page Status Updates Via Text
How to Export Your Facebook Page Updates to Twitter
Facebook Learning from Twitter, Pages Getting Better
Branded Virtual Gifts on Facebook Pages for Viral Advertising

Designing Your Facebook Page

The Wall Tab for Making Pages Dynamic and Viral
How to Choose a Landing ‘Tab’ for your Facebook Page

Advanced Strategies for Facebook Pages

How to Avoid Having Your Page, Open Graph Object, or Application Unliked, Removed, Muted, or Blacklisted
8 Best Practices for Retailers on Facebook
Marketers Actively Bidding for Generic Facebook Pages
How Page Owners Can Restrict Content for Underage Users

Tools and Analytics for Pages

Facebook “Insights” Metrics Dashboard for Page Managers
Using Third Party Tools to Manage Your Facebook Page

Facebook Groups

Strategy: What About Spamming Existing Groups?
Quick Note on Groups and SEO
Facebook Groups for Brand Marketing

Facebook Events

Facebook Events – A Walk-Through
Facebook’s Events API
Quick Note on Events and SEO
Events from the Home Page

Facebook Questions and Places

Facebook Deals – How to Create a Deal
Promoting Your Facebook Page in Real Life with Stickers and QR Codes
Facebook Questions – A Walk-Through
How Marketers Can Get The Most Out Of Facebook Questions
How Marketers Can Use Facebook’s New Location Features
Facebook Places – A Walk-Through
Facebook Places for Advertisers
Facebook Places for Brand Marketers
Facebook Places for Developers

Performance Advertising Fundamentals

Facebook Ads: Read Before You Get Started
Facebook Ads – A Walk-Through
The Facebook Ads Manager
Facebook Self-Serve Ad Types: Page Ads
Facebook Self-Serve Ad Types: Event Ads

Ads Targeting on Facebook

10 Powerful Targeting Methods Facebook Ads Every Performance Advertiser Should Know
Friends of Connections Targeting
Facebook Ads: Language Targeting
4 Connection Targeting Tests Every Advertiser Should Run
From Keyword Targeting to People Targeting: Understanding Performance Advertising with Facebook’s Tim Kendall
Time Scheduling

The Facebook Open Graph, and APIs for Web Publishers

Publishing to Those Who Have Clicked a Like Button on Your Open Graph Website or Application
Implementation Options: Like Button
Facebook CTO Bret Taylor Discusses the Open Graph
Facebook for Websites or Facebook “Connect”

Please Don’t Panic Just Because Facebook Trademarked the Word "Face"

Facebook’s been trying to register the word “face” as a trademark for a while, but now the US Patent Office has finally decided to grant the social network’s application. Here are the details of what happened.

A short time ago, Facebook took over the trademark application for “Face” from a company who operated a site called Faceparty.com. This particular application was opposed by Aaron Greenspan—the fellow who took Facebook CEO Mark Zuckerberg to court over the creation of Facebook—but now has been granted a Notice of Allowance by the USPTO anyway.

The Notice of Allowance means that as long as Facebook pays an issue fee to the USPTO within the next three months, it can enjoy a trademark on the word “face” when it comes to “elecommunication services, namely, providing online chat rooms and electronic bulletin boards for transmission of messages among computer users in the field of general interest and concerning social and entertainment subject matter, none primarily featuring or relating to motoring or to cars”

This basically means that it would be very unwise for you to name your hot new social networking site something along the lines of FaceMeet, SlapToTheFace, or FaceNovel. You don’t have too much to fear when it comes to naming products or services outside of what the trademark covers though.

It’s also worth noting that it isn’t particularly unusual for a company to hold trademarks on common words like this. Hell, Apple has “Chicago” trademarked—when talking about computer fonts.

Send an email to Rosa Golijan, the author of this post, at rgolijan@gizmodo.com.

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How To Get FaceBook fans

Table of Contents excerpted from the full December 2010 Edition

Please Don’t Panic Just Because Facebook Trademarked the Word "Face"