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Archive for June, 2010

NWL Gag entry 2010..to the MAX

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This is our entry For the Gag competition 2010 YFC ILC “to the Max”..Its all about the calling to a great life. They thought they know what’s the best for them, based on what the world’s standard dictates, but they are not, only He is. And when He calls, they get afraid bec. they know, they have to give up a life of worldly lures,in exchange of a fulfilled life.

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Marketers Should Not Ignore the She-Conomy – Women Make Key Buying Decisions at Home and at Work


Image : http://www.flickr.com

I have never really been a card-carrying feminist, nor has my gender been a barrier to my success in the public relations industry. But I’ve not been blind to the fact that a lot has changed in the last few decades, and I think Gloria Steinem was spot-on when she wrote years ago that we’d never solve the feminization of power until we solve the masculinity of wealth.

Well, I’d say we’re just about there, because women are controlling the use of more money than at any point in U.S. history.

I was fascinated by these statistics:

  • Senior women age 50 and older control net worth of $19 trillion and own more than three-fourths of the nation’s financial wealth. – MassMutual Financial Group, 2007
  • Over the next decade, women will control two-thirds of consumer wealth in the United States and be the beneficiaries of the largest transference of wealth in our country’s history. Estimates range from $12 to $40 trillion. Many Boomer women will experience a double inheritance windfall, from both parents and husband. The Boomer woman is a consumer that luxury brands want to resonate with. – Claire Behar, Senior Partner and Director, New Business Development, Fleishman-Hillard New York

Marti Barletta, author of Marketing to Women, documented the following trends regarding women in the consumer marketplace:

  • Women influence 95% of all purchases and control 80% of all household spending.
  • Buying the “small stuff” has always been in the woman’s domain. Part of her domestic duties as wife and mother have been to keep the family healthy, warm, and well-nourished. From the family meal to the family doctor, from shirts for her husband to shoes for her kids, chances are those choices have always been hers. What many marketers haven’t caught onto yet, though, is that women’s spending power now extends far beyond shoelaces and shirts.
  • In the past, the big-ticket items like cars, insurance policies, and major appliances were historically bought by – and therefore marketed to – men. Things have changed! Nowadays, women need their own cars, their own computers, their own cell phones, and their own investment accounts – among many other new big-ticket items – and so manufacturers are facing a whole new market.

So it’s clear that women are gaining ground in controlling consumer purchases, and savvy marketers are taking note. For instance, have you seen any Home Depot commercials lately? Ten years ago, it was all lumber, power tools and men moving large things. Today’s current campaign features a married couple looking for light bulbs who ultimately wind up getting advice from a Home Depot salesman on how to redecorate their patio. A little less testosterone, for sure.

Something else struck me, and although it’s minor, it’s very telling. About 15 years ago, most cars came with a courtesy mirror only on the passenger side, never on the driver’s side. The assumption was that the men drove, while the women sat in the passenger seat, freshening up their makeup. Today, most cars come with courtesy mirrors on both sides, standard. Since I can’t recall the last time I didn’t do my makeup in the car, that little mirror on the visor beats the heck out of juggling a compact mirror and mascara tube in one hand, and the mascara wand in the other. Clearly carmakers finally caught on that women drive as many car purchases as men, if not more.

At the end of the day, whether you market cars, power tools or anything in between, if you ignore women as you craft your message and go to market, you’re likely losing sales and steam. Some women are steering the boat independently, some are decision makers in navigating it, and regardless we need to be aware of their influence.

For 20 years Marsha Friedman has been a leading authority on public relations as CEO of EMSI, a national public relations firm. Her firm represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports and entertainment. Some of the more prominent names on her client roster are Teamster’s President Jimmy Hoffa Jr., Sergeant’s Pet Care Products, Former National Security Advisor Robert McFarlane and the famous Motown Group, the Temptations.

She consults individuals and businesses on a daily basis and is frequently asked to speak at conferences about how to harness the power of publicity.

Go to www.emsincorporated.com to signup for Marsha Friedman’s free weekly PR Tips today! More resources for authors can also be found at www.publicitythatworks.com.
Or call 727-443-7115, ext. 202, or email her at info@marshafriedman.com.

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Sony PlayStation 3 Blu-ray Disc Remote

good remote – Brice Rader – boston
it’s nice to use this instead of a controller. has all of the features that a blu-ray remote would have. easy to use
Sony 98046 : Read More

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Your Lab’s Life: Your Complete Guide to Raising Your Pet from Puppy to Companion (Your Pet’s Life)

Your Lab’s Life: Your Complete Guide to Raising Your Pet from Puppy to Companion (Your Pet’s Life) A Very General Overview – B. Goins –
This book was a little too general for me. I was looking for more specific information.
: Give Your Lab the Best Possible Care—for Life!
As a caring Labrador Retriever owner, you want the best for your dog. But you may not know all the special steps you need to take to raise a happy, healthy Lab. Your Lab’s Life was written with one purpose in mind: to give you the most up-to-date information and guidance you need about the health, nutrition, training, and care of your dog. Reviewed by a nationally known veterinarian, this book shows you how to give your Lab the best life possible—whether you’ve just welcomed a new puppy into your family or adopted an older dog.
Inside—what every Labrador Retriever owner wants to know:
·Is a Labrador Retriever the right dog for me?
·How much exercise does my Lab need?
·Can my Lab stay home all day without me?
·How do I choose the best food for all stages of my Lab’s life?
·What’s the best way to house-train my dog?
·What do I do with my Lab when I go on vacation?
·How do I teach my Lab not to jump up on people?
Your Lab’s Life: Your Complete Guide to Raising Your Pet from Puppy to Companion (Your Pet’s Life)

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clancys favorite mistake.mpg

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The Andy Warhol Diaries

Overated, Boring, and Self Indulgent – Dance Hall Hips – Seattle, WA
This book is entirely overated. Warhol’s prose is horrible considering the creative mind he posseses. I bought it used (thank God) and was bored to tears reading about taxi rides and what so-and-so was wearing. It was like reading a dreadfully boring gay man’s blog. A bio on this character would be much more enlightening and a much less waste of time.
The Andy Warhol Diaries: : Now in trade paperback, the sensational national bestseller that turns the spotlight on one of the most influential and controversial figures of our time. – read more.

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You Are Chicago Foundation for Women: 8 of 8 – Monique Brunson

Part 8 of 8: Presentation at the 24th Annual Luncheon of Chicago Foundation for Women, Sept. 17, 2009. Monique Brunson is co-chair of the Foundation’s African American Leadership Council. See more from the luncheon, including Gloria Steinem’s keynote address, on our YouTube channel. Learn about Chicago Foundation for Women at www.cfw.org

http://www.youtube.com/watch?v=Q_qNL-XiyMU&hl=en

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Moonphase: The Complete Collection S.A.V.E.

Moonphase: The Complete Collection S.A.V.E. Pleasantly surprised. – Darkenedlight1 – Somewhere, North America
I must say this anime was quite a surprise to me. I usually pick out the dark fantasy type stuff, you know like Hellsing or Blood: The Last Vampire (anime NOT the movie) or Vampire Hunter D, etc.So when I bought this I was… hesitant. But I really am glad that I did. The characters were very likable, the drawing was good, but I liked it because it was fun. It made me smile and laugh, while still giving some action, drama, and a little dark stuff here and there too. I am very glad I bought this. Without giving anything away however I must say that the last episode or two were… um… lol… special. Very good, I would recommend it for anyone looking for something fun, quite entertaining.
Funimation: The complete Gothic vampire series for a great low price!

Starring the cutest little bloodsucker you will ever set eyes upon, MoonPhase is a lighthearted yet deceptively entertaining tale. With a lineup of characters at once silly and endearing, this spunky series takes tongue-in-cheek comedy to a whole new level… Pointless frills and all!

While Kouhei ranks among the best in paranormal photography, he’s never actually seen a ghost. So when he fails to capture a hauntingly beautiful young girl on camera, curiosity drives him into the arms of a vampire and a world he cannot comprehend. Hazuki, having waited years for someone to finally set her free, proves unwilling to part with her unwitting hero and follows him home, promptly adopting his life as her own. And as the petite fanged wreaks her own flavor of havoc, mysterious forces conspire to reclaim what was lost. The truth could be one that none dare to face.

A story of forces both light and dark, of family curses and bonds stronger than blood. Some riddles are best left unsolved…

Stills from Moonphase (Click for larger image)

Moonphase: The Complete Collection S.A.V.E.

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3/8″ Steelex Track Spikes/100

3/8″ Steelex Track Spikes/100 Gill Athletics: Bag of 100.
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