Timothy Seward

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How much does it take to acquire a client?

If you don’t know, then you are probably casting your marketing net out there and just waiting to see what falls in it instead of designing the end result and then making it happen.

One story I hear from coaches all of the time is, “I work from Word of Mouth, it’s cheaper,” or “I network to get clients, it’s the cheapest approach.” Do either of those sound like how you are managing your coaching business?

I can go with that….under one condition…it’s delivering as many clients a month as you need or want, it’s not costing your more in your time than other methods, and you are managing the results you get to leverage the most income you can possibly make.

Let’s say that you go “networking” once a week. I assume that means about 2 hours at the event, 45 minutes drive time each way. That’s already 3.5 hours per networking event per week and it doesn’t include the follow-up time. We’ll get to that later.

Let’s assume you charge $250/hour for your coaching time. So, that means that we just spent 3.5 hours x $250/hour = $875. I’m hearing a rumbling from you out there about this. Yes, every hour that you aren’t coaching is taking that much out of your pocket. If you did something else that brought clients to you that didn’t take time, then you’d have 40+ hours a week to coach. So, just consider that every hour you spend is costing you that.

My next question is, “How many hours of networking does it take, on the average, to get a client?” Most coaches can’t answer that question. That means that they aren’t measuring nor managing that activity. When forced to come up with their “best guess” most say that they’ve been networking for months and haven’t gotten a client. Let’s say that, at best, you get one customer a month from networking, and that’s probably optimistic for most. At $875/week (the cost we determined above for networking), for 4 weeks, that means that that client cost you $3,500. Whether you can afford that or not, depends on how much you charge, and what you’d really like to make. If you charge $3,000…that certainly won’t work. If you charge $5,000, you are only getting $1,500 gross profit (assuming no other costs involved).

So, is the choice to find another way to generate more customers than networking? Or is it to make networking more efficient?

Let’s say that you move to direct mail marketing. That’s one of the tactics I use in step 1 of my marketing. It goes like this,

1,000 postcards out – (cost $330 for printing and mailing, and about 1 hour of my time to produce the postcard)
50-100 phone calls (5% to 10% response)
25-50 people setting in a low cost seminar seat (give ‘em a sample of your services)
12-25 taking the next step (give them a bigger sample)
1-5 people in coaching

So, if only one coaching customer comes from that his cost was $330 plus one hour of my time, total cost $580. If the result is 5 customers, then each one cost $116. Depending on what you charge and the type and size of customer you draw in, the ROI would be anywhere from 6 to 25 times. And, yet, I have coaches tell me “they can’t afford to market” their services. So, they blindly take the “cheaper” way out that, in reality is costing them their business.

My questions to most coaches who are avoiding spending money on marketing are:

What does a customer cost you to acquire?
How much can you afford to spend to acquire a customer?

If what it currently costs you to acquire a customer is within the “how much it costs” then the next logical question is:

How many customers do you want to buy this month?

You see, most coaches are so in the mode of “avoiding spending money” on almost anything, and especially on marketing, they don’t see the opportunities that are there.

What happens if the cost of acquiring that client is more than you can afford to spend?

Then you HAVE to fix it, or close your business. Those are the ONLY logical choices you have.

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If your small business growth is stagnant and you’re feeling stuck, first of all take heart—we’ve all been there and you’re definitely in good company. That said, how long has this been going on? That’s the key question because if it’s been more than a short while this article about mindset is for you. It’s your wake up call.

The most important assets you have that allow you to take your passion, message or talent and create a profitable small business are your time, mental and emotional energy and your health. Nurturing and protecting them is crucial.

I’ve seen so many wonderfully talented women capable of great things finding themselves spinning their wheels and feeling guilty for not really achieving the success and recognition they deserve. If they are clients we work hard to get to the root cause of their personal roadblock so they can breakthrough and soar. There are many fears, habits and ways of thinking that can hold you back, but the first step is becoming aware of them, being honest with yourself, and then committing to sometimes radical change.

There are some roadblocks however, that I see over and over. They grab hold of your business and your life and wrap their ugly tentacles around it until all the juice is squeezed out…not a pretty picture. So I’m going to list them here-I call them the “S” words– in the hopes that you will recognize any that may be plaguing you and start to root them out and go after your dreams in a big way. These roadblocks will rob you of your time, energy and even your health if you let them. I’m really tackling some tough subjects here, but we need to talk, don’t we?

Self doubt -Everyone has self doubt from time to time. But when your core belief is that you can’t really get what you want because you really don’t deserve it, then that impacts every action you take and determines the results you get. Here are some of the statements I’ve heard from people who were questioning themselves.

“I know I’m charging too little. I’m afraid no one will buy”.

“I can’t learn to do that (website, blogging, social media, whatever) because it’s just too hard”.

“I don’t think I will ever make 6 figures doing this. It’s okay if I’m only making $10,000 a year”.

“I feel like a fraud when I market my services”.

“People will think I’m awful if I try to sell them something”.

When you see these statements on paper they seem very self-defeating, yet many people have these types of thoughts rumbling around their head all day long. How can you feel powerful and confident until you do some inner housecleaning?

Self-sacrifice-As women we are born nurturers, but when we take this too far, sacrificing our dreams and gifts to support others we deprive the world of the gifts we were meant to share and we feel frustrated and stunted. Sacrifice needs to be balanced like anything else in life. I spent years caught in self-sacrifice that kept me focusing on everyone’s dreams but my own. When I realized that fear was the cause of my relentless focus on the well being and achievements of those I loved rather than my own, I had a real breakthrough. Take a look at your life. Do you put everyone else ahead of you when it comes to time and energy?

Yes it’s true that something has to be sacrificed during the business building process. But that sacrifice is joyful because you’re doing what you love to do. So give this some thought, okay?

Saving others-Yes I was really great at this as well. We feel it’s our job to save our partners or children from all discomfort, pain and suffering, but we get lost in the shuffle. First of all you can’t save anyone and second of all, save yourself first or you won’t have the energy, health and happiness left to help others. There is a line that needs to be drawn between guiding and saving. Are you pouring energy into saving others in your life until you have no energy left for you? We all learn from the mistakes we make and that includes your loved ones.

Self sabotage-this is a “hidden under the rug” topic. Self sabotage happens when what we say we want and what we truly believe we can actually get don’t mesh. That causes us to find ways to procrastinate and make excuses for not going after our dreams or goals with total commitment. This is why I have a “no excuses” policy for myself and my clients. That means if week after week you are not doing what you know you need to do and what you say you’ll do then you are sabotaging yourself in some way and you have to own up to it and figure out why. I see this all the time and, gals; it’s time to start walking the walk. If you want it and you say you do, then find no more excuses not to go after what you want. Call yourself out each time you find a way to self-sabotage. Get an anti-sabotage buddy and keep each other honest. That’s actually the best idea.

Settling-this “S” word is the saddest of all. Where in your life are you simply settling because it’s easier than changing? This is not only about business; it’s about relationships, friendships, un-pursued dreams. We settle because we know it will take much more energy and courage to change. We know it might be scary. We know it might mean we have to actually make a bold statement and then live up to it. Ladies-stop settling. You are more powerful and deserving than you know and you can decide to live in that power. Each day make that choice again. Slowly, over time, you will stop being willing to settle any longer because you know settling is living in default mode.

Make a list of the “S” words that resonate with you and start working on eliminating them. My wish for you is that it will allow you to shine your beautiful light into the world.

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In efforts to sell the business or a product to the public, businessmen come across numerous suggestions on how to effectively promote their business or their product. However, when one considers the options, decisions always comes down to the need to advertise. Not that this is an undesirable path to take but the crux of the matter is in choosing which advertising means will work effectively and will assure a healthy return of investments and help the business survive the greatest danger during its initial stage.

The answer here is to find a halfway solution between advertising and the need to stay alive during the early life of the business. One such compromise yet still retain the impact of advertising is to hand out branded aprons.

Alternative Advertising Means

In a world where almost all advertising means have been tested, the more common advertising means are rather hackneyed and entail huge expenses. Advertising in the dailies are costly and there is the problem of the limited reach of newspapers and the newspaper read by a particular social class. On the other hand, the same problems are encountered with advertising by buying air time in TV and radio stations. To counter these commonplace methods, a novel approach would be to hand out branded aprons.

Effective Advertising with Branded Aprons

Branded aprons are practical gifts. Not only are they used in the kitchen by chefs, they are also used in laboratories, in factories, in the assembly lines and in other places where they are useful. They are used by students, by laborers, and even by professionals, indicating that any promotion making use of them is bound to penetrate various social classes and reach a high number of people that other advertising means can’t. In the same token, the advertisement will be seen in numerous places that can serve as a multiplier for the popularity of the product, further enhancing its introduction to the public.

Branded aprons can make a lasting impression. However, just because they are a novel means to advertise doesn’t mean that one should just use them to ride on the hype. One still needs to be conscious of the design and the color, and most importantly the quality of the apron to be given should be considered because their quality reflects the product being advertised by them. Moreover, one has to make sure that the kind of apron fits the field where it will be used.

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Marilyn Monroe – The Diamond Collection II (Don’t Bother to Knock / Let’s Make Love / Monkey Business / Niagara / River of No Return): : Contains: *Don’t Bother to Knock *Let’s Make it Legal *Monkey Business *Niagra *River of No Return Some essential examples of the Marilyn Monroe mystique make up this second collection of titles from MM’s years at Twentieth Century Fox. After sparkling in small roles, she burst upon the public consciousness in 1952, thanks to five films and a certain nude calendar. Two of the 1952 pictures, showing very different sides of the new actress, are included here. One is Monkey Business, Howard Hawks’s raucous comedy about a youth serum, in which top-lined stars Cary Grant and Ginger Rogers regress to a state of adolescent abandon, with Monroe doing spot-on supporting duty. Don’t Bother to Knock gives Marilyn her first lead role, in a tense little film noir; she’s a babysitter with an unstable streak, a fine performance hinting at depths rarely touched in her career.

In Niagara, Monroe is a full-fledged sex goddess, a scheming wife tormenting husband Joseph Cotten in their cabin by the falls. This Technicolor slice of pseudo-Hitchcock is a fun location picture with a genuinely exciting climax. Otto Preminger’s River of No Return has Marilyn livened up by the presence of costar Robert Mitchum, in a strong outdoorsy Western that catches the two stars in appealing form. By the time of 1960′s Let’s Make Love, MM looks tired. This backstage musical is more interesting as a time capsule than as a romance, although one number shines: “My Heart Belongs to Daddy.” Less urgent for Monroe fans than the first Diamond Collection, this set is still a good one for the die-hards. –Robert Horton – read more.

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The perfume business is going from strength to strength. Worldwide demand is expected to grow annually by at least 5% per year over the next decade as the booming economies of China and India create a higher number of affluent people worldwide.

Euromonitor research says that overall the fragrance market grew by a strong 4.95%. The best performing segment was women’s premium fragrances. According to their research there is plenty of room for growth in Europe as currently only about 50% of the adult population buy or use fragrances.

Less then 20% of all men use a fragrance daily. They tend to stick to well known and advertised brands and are much less likely to experiment with new fragrances then women.

Profit margins are huge in the fragrance business as the cost of producing your average bottle of perfume is under one dollar with the finer fragrances costing five dollar. The retail price varies widely from cheap fragrances retailing at around $20 to over $150 for the some of the dearest.

Because costs of production are low, the retail price does not necessarily signify better smells. In fact it is better to buy a fragrance without knowing the price and base your judgement purely on the smell and longevity (how long the smell lasts). You will often be surprised to find that some of the cheaper perfumes perform better using smell alone!

Recently there has been a boom in the number of celebrities introducing new fragrances. People like Sarah Jessica Parker (famous for her role in Sex in the City) & Jennifer Lopez.

Creating lovely fragrances is very easy. You do not need to be a chemist or have a degree in physics either. Just buy some essential oils and mix with alcohol… you can add anything that smells nice. There is no correct way to make a perfume.

There are even specialist perfume labs that will create a fragrance for you. The tricky part is the marketing. How do you get people to buy your perfume? People tend to buy perfume using criteria like brand name, type of bottle and status value rather than just the smell.

Did you know that an expert on smells – a perfumer is widely known in the industry as “The Nose?” They can distinguish between thousands of different smells. I would not like to be around “The Nose” after a night out followed by a meal of baked beans on toast!

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Image editing plays a very imperative role to save the ever-enduring memories of our loved ones. It can provide you a way to enhance your important information for business more effectively. The selection of image and the background plays a vital role while going for the image editing services. You must choose the right option for better output and hence a better efficiency. If you want your work to be perfect, go for the graphic designers. It is highly advisable that while designing for your business, it is better if you go to a professional graphic designer. The image editing services are easily available on the internet but the preciseness and accuracy play in an important role in your brochure deign. The graphic designers have a better insight than a normal person who is not into this field. A professional graphic designer can best harness the creativity skills required for performing the image editing.

The highly skilled graphic designers can produce more effective image by enhancement, adjustment, and giving the required special effects to the photographs. There are various Image editing softwares available in the market that can be easily booted to your computer. You can boot the free software to your PC and then carry on with the manual installation. The installation of the software is lucrative and you have to go systematically for getting the software installed. The whole process of loading the software is user friendly. You can get a peek into the working of the software from any free site available on the internet. After the software is installed, you can start using the attributes available with the software.

If you want to offer an attractive look to the catalog or any business purpose, you can easily go for the graphic designers. The look of the catalog is an important factor in getting you good business offers, as the clients will go through your respective designs. The designs have to be unparalleled from your competitors for you to succeed in getting the deals. The good-looking product images in the catalog will increase the value of the product with proper selection. Image editing requires the assessment, filtering, removing errors, and giving the final touch. There are various special effects, which you can add to the designs like embossing, gray scale, black and white.

There are some image enhancement tools are there such as red eye removal, crop, layer, color correction, saturation, and hue. There are also various types of borders to emphasize the image or represent the image powerfully. With the adjustment of brightness, increasing, or decreasing the contrast, sharpening and blurring you can change the feeling of image. These steps prove beneficial in improving and optimizing the images and presenting a more professional look. Image editing services help in increasing the efficiency of your business and expanding it faster. In this way image editing is helping you in the core activities so that your only focus is on improving and expanding your business.

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